SuperEasy Pty Ltd was established in March 2000, to provide a comprehensive business solution for Self Managed Superannuation Funds, popularly called DIY Superannuation. The SuperEasy team recognised the need for an integrated business that would enable clients to obtain comprehensive information about the product and also enable on-line processing of the set up and administration of the funds.

Zdenko Simonic - Founder and Chief Executive Officer Zdenko Simonic holds a Bachelor of Economics Degree, majoring in Information Technology. He has over twenty years of extensive experience in both European and Australian financial systems, focusing on design, development and delivery. Zdenko has the ability to convert complex business models into user friendly and efficient business solutions utilising the latest in Information Technology available to mainframes and the Internet.

The SuperEasy business was established after two years research of the market, and recognition of the need for a fully integrated online DIY superannuation provider. The expertise required for building such a sophisticated system, which has been operational and successful since 2001, was largely based on the result of extensive research of DIY superannuation and all the factors surrounding establishment and management of DIY funds, backed up by Zdenko's hands on experience in operation of his own DIY superannuation fund.